Bongzilla, “Dab City”

Services Rendered: Character Development, Graphic Design, Illustration and Layout

I had the rad opportunity to work with Bongzilla, the legendary stoner metal band from Wisconsin that’s been delivering heavy, fuzzed-out riffs since 1995. Collaborating with the band, I helped design and illustrate the album art for their release, Dab City, capturing the raw energy and vibe that fans have loved for decades.

Creative Brief & Project Results

Ask:
To create illustration assets with ArtClass for ESPN’s March Madness campaign.

Goals:
I was thrilled to work on ESPN’s iconic March Madness campaign with ArtClass, a project that held special meaning for me as someone who’s been watching and admiring this tournament since childhood. The goal was to create bold, playful, and ownable illustration assets that captured the excitement and energy of one of college basketball’s most celebrated events.

Results:
The result was a dynamic campaign that successfully reached new audiences and brought a fresh, engaging feel to March Madness. By incorporating my hand-drawn elements, the illustrations added a cool, user-generated vibe that resonated with fans and captured the excitement of the tournament in a unique and memorable way.