FCC + Adidas
Services Rendered: Character Development & Illustration
Working with FC Cincinnati and Adidas to deisgn and illustrate the official kit for the “Hell is Real” derby in 2025 was insane and a life goal of a professional team, my home team, to wore my work on their back.
Creative Brief & Project Results
Ask:
To create the illustration artwork for the “Hell is Real” derby 2025 for Adidas + FC Cincinnati game worn kits.
Goals:
This project wasn’t just about design—it was about legacy. I wanted to create a kit that captured the fire of the derby and the pride of the city, all while fulfilling a dream of seeing my work carried into competition by pros.
Results:
The response was overwhelming: strong merchandise sales, wide fan adoption, and a wave of media attention that cemented the kits as a standout moment for the rivalry.
