FloWrestling

Creative Hype Video, “Season of Moments”

Services Rendered: Animation, Editing, Graphic Design, Illustration, Layout, Music, Style Boards and Voice Over

A hype-driven campaign video that positioned FloWrestling as the premier home for year-round wrestling, driving anticipation, engagement, and new subscriptions.

Creative Brief & Project Results

Ask:
I was tasked with creating a short-form hype video that positioned FloWrestling as the go-to destination for year-round wrestling action. This campaign piece needed to capture the energy of the sport, showcase the biggest events and programs, and spotlight the next generation of stars. My goal was to build anticipation, urgency, and pride around being a FloWrestling subscriber.

Goals:
My approach was to craft a high-impact video that:

  • Highlights the best wrestling programming in the country across an entire season

  • Introduces and teases key storylines and standout athletes fans would follow all year

  • Drives annual subscription signups by creating urgency and emotional FOMO

  • Establishes FloWrestling as the home for the sport’s most elite moments and future legends

Results:
The video became a centerpiece of FloWrestling’s campaign, generating excitement across social channels and driving strong engagement from both hardcore fans and casual viewers. It successfully built momentum heading into the season, sparking conversation around the key athletes and storylines we teased. Most importantly, it helped reinforce FloWrestling’s position as the definitive home for wrestling content and contributed to a measurable lift in annual subscription signups.

“Dude. This is so amazing. Thank you so much for all the help on this. You helped us level up!”
— David Saucedo, Creative Director, FloSports

This project was an exciting collaboration with the teams at FloSports and FloWrestling, where we set out to create a bold, hype-driven campaign video that would serve as the centerpiece of their new brand push. Working closely with their creative and marketing leads, we built a spot that not only highlighted the electric energy of the wrestling season—from rising stars like Jax Forrest and Bo Bassett to powerhouse programs like Penn State and Oklahoma State—but also captured the raw emotion of the sport through cinematic visuals and a gritty, documentary-inspired voiceover. The end result was more than just a promo: it was a story-driven piece designed to fuel anticipation, spark pride, and position FloWrestling as the definitive home of the sport’s most elite moments and future legends.