Kings from Queens:
The Run DMC Story
Run DMC’s official documentary on Peacock
Services Rendered: Animation, Brand Identity, Character Development, Graphic Design, Layout & Illustration
Creative Brief & Project Results
Ask:
To Art Direct & produce the graphics package (design, illustration and animation) for the 3-part docu-series on Peacock, NBC.
Goals:
The overall goal was to create the Run DMC feel from the early eighties blending Cey Adam’s original design work and logo for the band and the journey from streets to MTV through a 1980’s NYC comic book and street graffiti style.
Results:
By working and collaborating with Believe Entertainment in NYC, I delivered on all show package graphics for the 3-hour documentary. It was a challenging journey and opportunity that I will never forget. There are many great collaborators and mentors I have to pay homage to on this work, from Joe Vele and Brandon Faris for pulling me into the project and believing in me, to all the producers and Peacock for green-lighting, thank you! I ended up creating all the main logos, title sequences, lower-thirds, transitions, credits, illustrations, animations and designs. This one’s for Jay, “Rock the Bells!”
Watch now on NBC Peacock
Reviews
The Guardian
SPIN
RottenTomatoes (100% on RottenTomatoes!)
Blackfilm.com
Collider
IMDB
Decider
ScreenAnarchy
Common Sense Media
Awards Daily
JoBlo
Klepcx
Critix
Check out the complete listing of everyone involved in the documentary on IMDB
Original Visual Identity
These were the first design style boards I pitched to Run DMC & Peacock
“Kings From Queens: The Run-DMC Story review – incredibly honest and raw TV”
Illustration & Animation
A handful of fun illustrations, animations and hand drawn frames from the 3-hour documentary.
“Big Thanks to Jason, doing all the crazy, crazy visuals for this documentary, Kings from Queens”
GRAMMY
NOMINATED
Best Music Film
“The Sleeper Star: There is a sharp, inviting visual aesthetic to this docuseries, with throwback-style animated graphics, interesting use of still photography, and music clips punctuated with an onscreen visualizer that help break up its standard patterns of interviews and testimonials. ”
Online Reviews
Excited to wake up on opening day and scroll through the reviews, here are a few I remember screen shoting at the moment
Opening Night, NYC
Hit Times Square, NYC on opening night, so exciting to see the art on the Big Screens, various Out-of-Home design work with the red carpet, party and main event with true legends
Jam Master Jay Forever
