Mountain Dew Major Melon
Beverage & Social Case Study
Social, Illustration
Introducing Mountain Dew’s Newest Flavor, Major Melon
Mountain Dew Major Melon
Ask:
To create, design and illustrate multiple social posts to introduce Mountain Dew’s newest flavor, Major Melon
Goals:
The goal was to create a series of illustrated Major Melon monsters for multiple social posts introducing Mountain Dew’s Major Melon flavor to the midwest.
Results:
The Major Melon launch was a massive success, both in engagement and in sales.
“Beautiful Reveal”
