PBR Art Can

Ask:
To create, design and illustrate a PBR Art Can

Goals:
The goal was to illustrate a super cool PBR Art Can in the “Year of the Tiger”

Results:
Inspired by the Cincinnati Bengals Joe “Cool” Burrow, I featured a “Year of the Tiger” in big shades along with a process video to show off campaign details.

Since launching its pioneering Art Can Contest, 10 editions ago, Pabst Blue Ribbon has championed the work of emerging creatives by awarding over $150,000 to artists and placing original art on over 400 million beer cans and bottles. To commemorate the contest’s milestone tenth edition, Pabst Blue Ribbon upped the ante by increasing this year’s prize money tenfold to $100,000 to award 10 winning artists $10,000 each. Today, Pabst Blue Ribbon proudly announces the Top 10 winning artists who will claim the grand prize awards and see their artwork come to life on over 140 million cans this Fall.

This was my contribution to the Art Can Contest — nope, I didn’t win, but, these are killer projects to work on and develop.

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