Y’Alls
Brand Identity Video & Mascot Development Case Study
Illustration, Design, Editing, Motion & Video
Florence Y’alls Baseball, Minor League Baseball
Original ideas for the “Y’All Stars” one of the first ideas to naming the Florence Y’Alls from the Frontier Professional Baseball League
Y’alls Brand + Mascot Development
Ask:
To name, create a brand identity, a series of on/off field mascots, video & motion for the Florence Minor League Baseball team (now) Florence Y’alls w/BLDG, Covington, Ky.
Goals:
The overall goal was to create a brand identity that speaks to Kentucky and the people that live and represent the Florence Y’alls.
Results:
Helping to name and develop the Florence Y’alls brand and mascots was serious fun, helping to reinvent baseball in Kentucky will always be a point of pride – Go Y’alls!
When the Florence Freedom were looking for a new name and new brand identity, the went hunting for a team to help. After landing with BLDG in Covington, KY., I helped the team develop the brand identity focusing on mascot development, motion and video work. Throughout this brand energy video, you can feel that Kentucky pride bleed through as we nailed the new name – Florence Y'alls.
Referencing the massive water tower on I-75, the Florence Y'alls took off with the all the hype becoming real with features on Barstool Sports, NBC Sports, and many more. That success led to packing the stands with the Y’alls attendance soaring 40% in 2022.
Go Y'alls!
“The Florence Y’alls (Named After A Water Tower) Is The Best Minor League Baseball Team Name In The History Of Team Names”
Florence Y’Alls original mascot lineup
Mascot Development
Here are original sketches and development of the Florence Y’Alls mascot lineup.
• Hop is the kid with all the tools, the purveyor of Y’All’s culture
• Logetta Lynn, the coal miner’s breakfast, the star of the show
• Woolly is the fun police
• Lady Blue, the speed and spirit of Kentucky
• Orbit, he’s outta sight, the Y’All Star
Florence Y’Alls original Woolly mascot
Florence Y’Alls Woolly Fun Patrol Badge
Florence Y’Alls Woolly Mascot development
Florence Y’Alls Woolly Mascot logo lock-up
Florence Y’Alls Woolly
Florence Y’Alls Hop
Florence Y’Alls Logoetta Lynn
Florence Y’Alls Mascot fit
Florence Y’Alls Mascot Team
For more information on the Florence Y’All’s, check out
https://florenceyalls.com/ &
https://www.bldgbrands.com/work-pages/florence-yalls